Beauty Industry

Tide Brings Assistance to New Orleans for the Holidays

Tide returned to New Orleans to help bring 10 families home for the holidays with a festive caroling celebration.

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By: Jamie Matusow

Editor-in-Chief


Tide returned to New Orleans to help bring 10 families home for the holidays with a festive caroling celebration led by actor Taye Diggs. Over the past few months, Tide helped rebuild homes for these families in one of New Orleans’ most impacted areas, St. Bernard Parish, as part of its commitment to helping families affected by Hurricane Katrina. Tide helped reconstruct the homes in partnership with The St. Bernard Project—a grassroots, nonprofit rebuild organization that provides direct support to families living in the region.

People across the country can also help families affected by Hurricane Katrina by purchasing a Tide Loads of Hope t-shirt, which Diggs and many of the attendees wore at the event. The tees are available for $15 at TideLoadsofHope.com while supplies last and will help support America’s Second Harvest.

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